The 2008 U.S. Conference on AIDS, sponsored by the National Minority AIDS Council, began on Thursday in Fort Lauderdale, Fla., and through Sunday will focus on ways to prevent the spread of HIV/AIDS in minority communities, the South Florida Sun-Sentinel reports (Lewis et al., South Florida Sun-Sentinel, 9/18). More than 4,000 government officials, health care workers and those living with HIV/AIDS are expected to attend the conference, which has the theme, "Looking Back, Moving Forward."

Also at the conference, Univision and the Kaiser Family Foundation unveiled a new Spanish language awareness campaign, which uses personal stories of Hispanics living with HIV/AIDS and their loved ones to reach out to the Hispanic community. Damaries Cruz, a health educator for the Miami-Dade County Health Department who was diagnosed HIV/AIDS 17 years ago, will be featured in the public service announcement along with her mother, Milagros Pagan, who said it was difficult to cope with her daughter's condition because of stigma and lack of information. "I feel good about being in these ads," Pagan said if it "will help [Cruz] and others who may be in her situation or in the situation I was in" (Beras, Miami Herald, 9/18). The campaign -- "SOY..." ("I AM...") -- features 12 original public service announcements that will air on the Univision network and radio stations nationally, as well as HIV/AIDS information in Spanish and online resources. The PSAs begin airing on Oct. 15 and will run through 2009.

Univision journalist Teresa Rodriguez previewed SOY... at the conference during a special plenary session on HIV/AIDS and Hispanics. The session also featured SOY... participants "Dee" and "Milagros;" Carmen Zorrilla, an HIV-specialist obstetrician and gynecologist at the University Hospital in Puerto Rico; and Guillermo Chacon of the Latino Commission on AIDS. SOY ... is an official media component of National Latino AIDS Awareness Day (Kaiser Family Foundation/Univision joint release, 9/18).

Since 2001, Univision and the Foundation have partnered on a Spanish language awareness campaign called, "¡Enterate del VIH y SIDA!" ("Get the Facts About HIV and AIDS!") (Miami Herald, 9/18).

A webcast of the opening plenary for the conference will be available online.

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